Rossman Payola 2

Instructor: Gabriel Rossman, University of California, Los Angeles

UCLA star media analyst Gabriel Rossman presents his research on payola and how to make hits.

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Only one sentence at the end got cut off, here it is.
"And so you have this situation where, just as Hirsch expected, the key relationship that characterizes the cultural industries is distributors trying to coopt surrogate consumers who effectively control what gets popular in their industries."

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