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Are the people in the Mexican village willing to pay 3+ days' wages for a watermelon because it's considered a luxury good? (Think: champagne) Or does everyone grow their own watermelons so they're only sold to visitors to the village? (Think: hotel taxes in FL or NYC) It seems to me there must be more to this story because watermelons are fairly productive and easy to grow and spending 3+ days' wages on a large piece of fruit doesn't strike me as sustainable.